Our Leaders
Teamwork truly does make the dream work, and we're incredibly proud of the collective effort that drives us forward. We simply couldn't achieve our goals without our amazing team of 130+ dedicated individuals. Below, you can learn more about our department heads.Erica Paolicelli
President & COO
Anniversary June 2007
Email: Erica@3brotherswinery.com
Erica Paolicelli is an accomplished enterprise architect, growth strategist, principled leader, brand ambassador, and financial manager. As a partner at Three Brothers Wineries/War Horse Brewing Company, the Finger Lakes region's premier destination, she has played an instrumental role in transforming the establishment into a multimillion-dollar revenue-generating enterprise since its inception. Erica's expertise spans cash flow forecasting, project management, and brand development, making her an indispensable asset to the company's success. With 18 years of experience, she excels in fostering high-performing teams and currently spearheads business development initiatives to identify new opportunities and optimize existing revenue streams.
Erica's dedication to both her community and industry has earned her prestigious accolades, including the esteemed title of 2022 Senate Woman of Distinction. Actively engaged in various leadership roles, she serves as President of the Seneca Lake Wine Trail, sits on the boards of the NY Wine Policy Institute and Wine America, and is a founding organizer of the Rosé Soiree in Geneva NY, which has raised over $80,000 for community projects. Her commitment to community development is further demonstrated through her past involvement as a board member and treasurer of the Seneca County IDA.
With a Bachelor of Science in Dietetics from the State University of Oneonta, Erica is excited to leverage her business acumen in her latest venture, Synergy Social Wellness, where she merges her passion for health and wellness with her proven track record in business development. Her vision is to introduce world-class health and wellness programs to communities across western New York and beyond.
Residing in Geneva, NY, alongside her husband, Justin, and their faithful canine companion, Aspen, Erica leads a dynamic life. In addition to her role at Three Brothers, she is actively building the Synergy Social Wellness brand—offering in-person retreats and workshops in New York and California. As a certified kettlebell instructor through StrongFirst, Erica finds joy in kettlebell training, exploring nature trails (her favorite being Moab, UT), perfecting her sourdough bread recipes, and engaging in conversations about proper nutrition with anyone willing to listen.
Justin Paolicelli
Partner & Vice President of Production
Anniversary July 2009
Email: Justin@3brotherswinery.com
Justin oversees the creation of our diverse portfolio of wines, beers, ciders, and sodas. With a passion for crafting exceptional beverages, Justin plays a pivotal role in maintaining the high quality and innovative spirit that defines Three Brothers.
He holds a Bachelor of Science in Environmental Forest Biology from Syracuse University and an Associate in Applied Science in Horticulture from Finger Lakes Community College, providing a strong foundation for his comprehensive understanding of agricultural and biological processes crucial to beverage production.
Justin is proficient at matching taste profiles to market trends – demonstrating an astute understanding of customer. He is the quintessential operating partner best in complex environments calling for finesse in managing time, talent & treasure in delivering a superior product and a superb guest experience.
Aaron Roisen
Head Winemaker
Anniversary February 2022
Email: Aroisen@3brotherswinery.com
Aaron has over 20 years of experience in the wine industry and has worked at some of the most prestigious wineries in the Finger Lakes region, including Hosmer Winery, and Lamoreaux Landing Wine Cellar.
Roisen is known for his skill and his dedication to producing high-quality wines. His wines have won numerous awards, including gold medals at the Finger Lakes International Wine Competition and the New York Wine & Food Classic. He has also been featured in publications such as Wine Spectator, Wine Enthusiast, and The New York Times.
Fiercely passionate about the Finger Lakes wine region, Roisen has dedicated his career to making wines that reflect the unique terroir of the region and showcase the best of what the Finger Lakes has to offer.
Eli Bombard
Head Brewer
Anniversary May 2006
Email: Eli@3brotherswinery.com
Eli's journey with the company began in the summer of 2018 when he interned in the marketing department at Three Brothers Wineries & Estates. After graduating from SUNY Geneseo in 2019, he joined the team full-time as an assistant winemaker, gaining valuable experience in fermentation science.
In 2021, his passion for craft beverages led him to War Horse Brewing Co., where he took on the role of Assistant Brewer. After years of dedicated effort and honing his craft, Eli was promoted to Head Brewer in August 2025. He now leads the charge in creating War Horse's signature craft beers.
When not at the brewery, Eli is an avid snowboarder, a passion he’s enjoyed since childhood and continues to pursue today. Above all, he loves spending his time with his wife, son, family, and friends.
Nate Crawford
Vineyard Manager
Anniversary January 2022
Email: Nate@3brotherswinery.com
The 2025 harvest marks Nate's 17th in the Finger Lakes – and we can't imagine anyone else at the helm of our operation. Nate's combination of deep agricultural knowledge and intuitive understanding of what each vine needs to thrive is what makes him so exceptional.
Nate knows our vineyard blocks like the back of his hand – which sections need extra attention, how each variety responds to our unique microclimate, and exactly when the grapes are ready to come in.
What sets Nate apart is his genuine care for the land and his meticulous attention to detail. He's constantly fine-tuning our sustainable practices and isn't afraid to try new approaches if it means healthier vines and better fruit. From soil health to harvest quality, Nate's expertise is the foundation that everything else builds on. Great wine truly starts in the vineyard, and we've got the best shepherd for our vines.